Looking Forward to Tru London

This is a copy of my guest post on Bill Boorman’s Unblog, prior to Tru London –  my first Social Media event and my first Unconference….looking forward to it.

I am coming to the end of Maternity Leave following the birth of my daughter, our second child.  When I returned the first time, I was surprised at how much had changed in the office during the 9 months I had been absent, people, strategy, projects etc.  This time, I assume, there will also be some significant changes (which you don’t notice as much when you aren’t away from the office for prolonged periods).   One change that I know for sure is the impact of Social Media.

I work in HR for Oxfam GB in the Trading Division.  When I left (all of 9 months ago) Social Media was something that in HR we were almost actively discouraging – time wasting, against IT policy, blah blah blah.  But now I am asked to lead a project on how we can best use Social Media in HR and across the Division.

I am lucky (or unlucky, depending on your point of view) enough to be married to a bit of a Social Recruiting expert who is leading a Track at the forthcoming Tru London.  He has long been a champion of these events, praising the benefit he has gained and the untraditional format.

So with both of these things in mind, what am I looking at gaining from this event?  So far this is what I hope I can get:

  • How has social media changed the ways  some organisations recruit paid staff
  • Can we use social media to effectively recruit volunteers and can this been done from a very local level
  • How have other organisations improved staff and customer engagement via the use of Social Media
  • In practical terms how do you trust your staff/volunteers with social media in the workplace.

On a more personal level I would like a better understanding of Social Media in general and a chance to be in a working environment again.  Really looking forward to the event and huge thank you to Bill for the invite.


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